Your content marketing efforts should be guided by a documented plan. Learn the building blocks of a solid content strategy framework. What is a content strategy framework? A content strategy framework is the plan that guides all of your content marketing efforts. It explains how to create, manage, publish, promote, and maintain content to achieve your brand goals.
Creating a Content Strategy Framework:
Building Blocks Goals Setting goals is one of the most important parts of creating a content strategy.
Without goals, you have no purpose or focus for your content marketing efforts. Here are some general goals to get you started:
Increase Brand Awareness:
Increase your visibility online and become known in your industry. Grow your audience: Provide useful content that educates your audience and builds trust to generate more referrals.
Increase Traffic:
Bring more of your target audience to your virtual doorstep.
Gain more subscribers and leads:
Use great content to encourage email signups and convert visitors into leads.
What type and format of content do you publish?
Review your assets and content that appeals to your audience. If you’re a small brand, you probably don’t have the resources to create slick, high-quality video content. However, you have the tools to create quality blogs on a regular basis – and that’s where most brands start.
Content Writer/Creator:
At the entry level, you need someone who knows how to create written content in most cases. formats including blogs, e-books, newsletters, websites and social media messages. Alternatively, if you decide to invest in video or infographics, you need people with those skills.
Content Management:
Who is responsible for managing blog posts, including formatting, scheduling and publishing? Social Media Manager: Who is responsible for posting on social media and interacting with your audience?
Content/SEO Strategist:
Who makes keywords and blog topics? Who plans content topics? Who monitors metrics and measures results?
Content Strategy Framework
Leads to Stable Content Marketing If you want content Marketing to work, you need a content strategy framework. Fortunately, you are already on the right track. Use the framework to create a plan for your brand’s content success, but remember that strategy is not set in stone. Instead, think of it as a living document that you use every day to focus, stay on track, and achieve your goals.